Posachedwapa, IKEA China idachita msonkhano wamakampani ku Beijing, kulengeza kudzipereka kwawo kulimbikitsa njira yachitukuko ya IKEA China "Future +" kwa zaka zitatu zikubwerazi. Zimamveka kuti IKEA iyamba kuyesa madzi kuti isinthe nyumbayo mwezi wamawa, ndikupereka ntchito zonse zopangira nyumba, ndipo idzatsegula sitolo yaing'ono pafupi ndi ogula chaka chino.

Chaka chandalama cha 2020 chidzayika ndalama zokwana 10 biliyoni ku China

Pamsonkhanowu, IKEA idawulula kuti ndalama zonse zomwe zasungidwa mchaka cha 2020 zikuyembekezeka kupitilira yuan biliyoni 10, zomwe zidzakhale ndalama zazikulu kwambiri pachaka m'mbiri ya IKEA ku China. Ndalamayi idzagwiritsidwa ntchito poyambitsa talente, kupanga ma tchanelo, malo ogulitsira pa intaneti, ndi zina zambiri.

Masiku ano, pamene malo amsika akupitilira kusintha, IKEA ikuyang'ana chitsanzo chomwe chili choyenera msika wa China. Anna Pawlak-Kuliga, Purezidenti wa IKEA China, adati: "Msika waku China wakunyumba ukukula kwambiri. Chifukwa chakuchulukirachulukira kwa mizinda, chitukuko cha digito chikuchulukirachulukira ndipo ndalama zomwe munthu aliyense amapeza zikuchulukirachulukira, kusintha miyoyo ya anthu komanso momwe amagwiritsidwira ntchito. “.

Kuti agwirizane ndi kusintha kwa msika, IKEA idakhazikitsa dipatimenti yatsopano pa Julayi 8, 2019, IKEA China Digital Innovation Center, yomwe idzakulitsa luso la digito la IKEA.

Kutsegula sitolo yaing'ono pafupi ndi zofuna za ogula

Pankhani ya mayendedwe, IKEA ipanga ndikuphatikiza njira zatsopano zapaintaneti komanso zakunja. Chifukwa chake, IKEA ikweza malo ake ogulitsira m'njira zonse. Kukweza koyamba padziko lapansi ndi Shanghai Xuhui Shopping Mall; Kuphatikiza apo, ipitiliza kukulitsa kufalikira kwa mayendedwe apaintaneti komanso opanda intaneti.

Kuphatikiza apo, IKEA ikufuna kutsegula masitolo ang'onoang'ono pafupi ndi ogula, pomwe malo ogulitsira ang'onoang'ono ali ku Shanghai Guohua Plaza, yomwe ili ndi malo a 8,500 masikweya mita. Ikukonzekera kutsegulidwa chisanachitike Chikondwerero cha Spring cha 2020. Malinga ndi IKEA, kukula kwa sitolo sikuyang'ana. Idzalingalira malo ogwirira ntchito a ogula, njira zogulira ndi momwe amakhala. Phatikizani zomwe zili pamwambapa kuti musankhe malo oyenera, ndiyeno ganizirani kukula koyenera.

Kanikizani "mapangidwe a nyumba yonse" kuyesa madzi kunyumba

Kuphatikiza pa njira zatsopano, kuti apititse patsogolo chitukuko cha bizinesi yapakhomo, IKEA "idzayesanso madzi" kuti isinthe nyumbayo. Zimanenedwa kuti IKEA inayamba ntchito yoyendetsa ndege kuchokera kuchipinda chogona ndi khitchini, ndipo inayambitsa bizinesi ya "full house design" kuyambira September. Awa ndi malo okhawo opangira zida zakunja ndi chitukuko kunja kwa Sweden.

Ndi lingaliro la "Kupanga ku China, China, ndi China", tidzapanga zinthu ndikulimbikitsa ndikutsogolera chitukuko cha IKEA padziko lonse lapansi. Limbikitsani bizinesiyo kwa anthu, ndipo gwirizanani ndi makampani ogulitsa nyumba kuti mupange nyumba yokongoletsedwa bwino komanso yobwereketsa kwa nthawi yayitali ya phukusi.