Nguva pfupi yadarika, IKEA China yakaita musangano wezvekudyidzana muBeijing, ichizivisa kuzvipira kwayo mukusimudzira IKEA China "Future +" nzira yekuvandudza kwemakore matatu anotevera. Zvinonzwisisika kuti IKEA ichatanga kuyedza mvura kugadzirisa imba mwedzi unouya, ichipa masevhisi ekugadzira imba, uye ichavhura chitoro chidiki padyo nevatengi gore rino.

2020 gore rezvemari richaisa mabhiriyoni gumi yuan muChina

Pamusangano uyu, IKEA yakaratidza kuti mari yekudyara muna 2020 inotarisirwa kudarika bhiriyoni gumi yeyuan, inova iyo huru yekudyara pagore munhoroondo yeIKEA muChina. Mari iyi ichashandiswa kusuma tarenda, kuvaka chiteshi, nzvimbo dzekutenga online, nezvimwe. Huwandu hwekudyara hucharamba huchiwedzera.

Nhasi, sezvo mamiriro emusika ari kuramba achichinja, IKEA iri kuongorora muenzaniso wakakodzera kumusika weChina. Anna Pawlak-Kuliga, Mutungamiriri weIKEA China, akati: "Musika wekuChina wemidziyo yepamba parizvino uri munguva yekukura kwakasimba. Nekuwedzera kuri kuita maguta, budiriro yedhijitari iri kukurumidza uye mari inoraswa nemunhu wese iri kuwedzera, ichichinja hupenyu hwevanhu uye mashandisiro ekushandisa. “.

Kuitira kujairana nekuchinja kwemusika, IKEA yakagadzira dhipatimendi idzva muna Chikunguru 8, 2019, iyo IKEA China Digital Innovation Center, iyo inosimudzira IKEA's yakazara dhijitari kugona.

Kuvhura chitoro chidiki padyo nezvinodiwa nevatengi

Panyaya yezviteshi, IKEA ichagadzira nekubatanidza mitsva yepamhepo uye isina chiteshi. Naizvozvo, IKEA ichavandudza nzvimbo dzayo dzekutenga dziripo munzira inotenderera. Yekutanga kusimudzira munyika ndeye Shanghai Xuhui Shopping Mall; uyezve, icharamba ichiwedzera kufukidzwa kwe online uye offline chiteshi.

Pamusoro pezvo, IKEA inotarisira kuvhura zvitoro zvidiki padhuze nevatengi, nepo yekutanga zvitoro zvidiki iri kuShanghai Guohua Plaza, ine nzvimbo inosvika 8,500 mativi emamita. Yakarongwa kuvhura pamberi pe2020 Spring Festival. Zvinoenderana neIKEA, saizi yechitoro haisi iyo inotarisa. Ichatarisa nzvimbo yebasa remutengi, nzira dzekutenga uye mamiriro ekugara. Batanidza zviri pamusoro kuti usarudze nzvimbo yakakodzera, uye wozofunga nezvehukuru hwakakodzera.

Sunda iyo "izere imba dhizaini" yekuyedza mvura tsika kumba

Pamusoro pezviteshi zvitsva, kuitira kusimudzira kusimudzira bhizinesi repamba, IKEA "inoedzawo mvura" kugadzirisa imba. Zvinonzi IKEA yakatanga chirongwa chekuedza kubva muimba yekurara nekicheni, uye yakatanga bhizinesi re "full house design" kubva munaSeptember. Iyi ndiyo yega yekunze chigadzirwa dhizaini uye nzvimbo yekusimudzira kunze kweSweden.

Nepfungwa ye "Kugadzira muChina, China, neChina", isu tichagadzira zvigadzirwa uye kusimudzira uye kutungamirira IKEA kugadzirwa kwechigadzirwa pamwero wepasi rose. Simudzira bhizinesi kune veruzhinji, uye shandira pamwe nemakambani ekutengesa zvivakwa kugadzira imba yakanyatsoshongedzwa uye yakareba-refu yekurenda yepasuru.