Kutshanje, i-IKEA China ibambe inkomfa yesicwangciso seshishini eBeijing, ibhengeza ukuzibophelela kwayo ekukhuthazeni isicwangciso sophuhliso se-IKEA saseTshayina "Ikamva +" kwiminyaka emithathu ezayo. Kuyaqondwa ukuba i-IKEA iya kuqalisa ukuvavanya amanzi ukwenza ngokwezifiso ikhaya kwinyanga ezayo, ukubonelela ngeenkonzo zokuyila indlu epheleleyo, kwaye iya kuvula ivenkile encinci kufuphi nabathengi kulo nyaka.

Unyaka-mali wama-2020 uya kutyala i-10 yeebhiliyoni zeeyuan eTshayina

Kwintlanganiso, i-IKEA ibonise ukuba utyalo-mali lulonke kwi-2020 kunyaka-mali kulindeleke ukuba ludlule i-yuan ye-10 yeebhiliyoni, eya kuba yi-investment enkulu yonyaka kwimbali ye-IKEA e-China. Utyalo-mali luya kusetyenziselwa ukwazisa ngetalente, ukwakhiwa kwetshaneli, kudederhu lweevenkile ze-intanethi, njl. njl. Isixa-mali sotyalo-mali siya kuqhubeka sikhula.

Namhlanje, njengoko imeko yemarike iqhubeka nokutshintsha, i-IKEA ihlola imodeli efanelekileyo kwimarike yaseTshayina. U-Anna Pawlak-Kuliga, uMongameli we-IKEA eTshayina, uthe: “Imakethi yefenitshala yasekhaya yaseTshayina okwangoku ikwixesha lokukhula okuzinzileyo. Ngokukhula kokukhula kwabantu ezidolophini, uphuhliso lwedijithali luyakhawuleza kwaye ingeniso yomntu ngamnye iyenyuka, itshintsha ubomi babantu kunye neepatheni zosetyenziso. “.

Ukuze ulungelelanise neenguqu zemarike, i-IKEA yaseka isebe elitsha ngoJulayi 8, 2019, i-IKEA China Digital Innovation Centre, eya kuphucula amandla edijithali ye-IKEA.

Ukuvula ivenkile encinci kufutshane nemfuno yabathengi

Ngokubhekiselele kwiitshaneli, i-IKEA iya kuphuhlisa kwaye idibanise iziteshi ezintsha ze-intanethi kunye ne-intanethi. Ke ngoko, i-IKEA iya kuphucula iindawo zayo zokuthenga ezikhoyo ngendlela ejikelezayo. Uphuculo lokuqala ehlabathini yi Shanghai Xuhui Shopping Mall; Ukongeza, iya kuqhubeka nokwandisa ukugubungela amajelo akwi-intanethi nangaphandle kweintanethi.

Ukongeza, i-IKEA ijonge ukuvula iivenkile ezincinci zokuthenga kufutshane nabathengi, ngelixa i-mall yokuqala encinci ifumaneka eShanghai Guohua Plaza, enendawo ye-8,500 square metres. Kucetywa ukuvulwa phambi koMnyhadala weNtwasahlobo ka-2020. Ngokutsho kwe-IKEA, ubungakanani bevenkile abugxininisi. Iya kuqwalasela indawo yomsebenzi womthengi, iindlela zokuthenga kunye neemeko zokuhlala. Dibanisa oku ngasentla ukukhetha indawo efanelekileyo, uze uqwalasele ubungakanani obufanelekileyo.

Tyhiliza "uyilo lwendlu epheleleyo" uvavanyo lwamanzi ekhaya

Ukongeza kwiitshaneli ezintsha, ukwenzela ukuqhubela phambili ukukhuthaza uphuhliso lweshishini lasekhaya, i-IKEA iya "kuvavanya amanzi" ukwenza ikhaya ngokwezifiso. Kuxelwa ukuba i-IKEA iqalise iprojekthi yokulinga ukusuka kwigumbi lokulala kunye nekhitshi, kwaye yaqalisa ishishini "loyilo lwendlu epheleleyo" ukususela ngoSeptemba. Eli kuphela koyilo lwemveliso yaphesheya kunye neziko lophuhliso ngaphandle kweSweden.

Ngombono othi “Ukudala eTshayina, eTshayina, naseTshayina”, siya kuphuhlisa iimveliso kwaye sikhuthaze kwaye sikhokele uphuhliso lwemveliso ye-IKEA kwinqanaba lehlabathi. Phucula ishishini eluntwini, kwaye usebenzisane neenkampani zorhwebo ezithengisa izindlu nezindlu ukwenza indawo ehonjiswe kakuhle nede irente epakishwe.