Amathrendi emakethe yefenisha yaseChina

Ukukhula Kwezindawo Zasemadolobheni e-China kanye Nomphumela Wakho Emakethe Yefenisha

I-China ibhekene nokukhula komnotho wayo futhi kubonakala sengathi akukho okuyekisayo maduze nje. Isizukulwane esisha manje sibheke ezindaweni zasemadolobheni ngenxa yamathuba emisebenzi, imfundo engcono, nendlela yokuphila engcono uma kuqhathaniswa. Njengoba isizukulwane esisha sinolwazi oluthe xaxa futhi sizimele, abaningi babo baziphilela ngokuzimela. umkhuba olokhu ukhula wokwakha izindlu ezintsha nawo usebeke imboni yefenisha kwelinye izinga.

Ngenxa yokukhula emadolobheni, izinhlobo ezahlukene ziye zavela embonini yefenisha yaseShayina. Amakhasimende abo athembeke kakhulu abantu abasha, abavame ukuba ngcono ekwamukeleni amathrendi amasha, futhi abanamandla amakhulu okuthenga. Lokhu kuthuthela emadolobheni kuphazamisa ukuthengiswa kwefenisha ngendlela engeyinhle. Ihamba phambili ekuncishisweni kwamahlathi futhi izinkuni zekhwalithi ephezulu ziya zivela ziyindlala futhi ziyabiza. Ngaphezu kwalokho, kunezinhlangano eziningi ezisebenzela ukulondoloza imvelo ukuze kuncishiswe ukugawulwa kwamahlathi. Uhulumeni uthatha isinyathelo sokwandisa isibalo sezihlahla ezweni ukuze aqinisekise ukuthi imakethe yefenisha eChina iyaqhubeka ithuthuka kuyilapho imvelo igcinwa iphephile. Le nqubo ihamba kancane ngakho-ke abenzi befenisha e-China bangenisa izinkuni kwamanye amazwe kanti ezinye izinhlangano zithumela imikhiqizo yokhuni nefenisha ephelile e-China.

Ifenisha Yegumbi Lokuhlala Nekudlela: ingxenye enkulu ethengiswayo

Lesi sigaba besilokhu sikhula ngokuqhubekayo simelela cishe ingxenye engama-38% yemakethe yefenisha yaseShayina kusukela ngo-2019. Mayelana nokuduma, ingxenye yegumbi lokuphumula ilandelwa ngokushesha yikhishi nemishini yegumbi lokudlela. Lo mkhuba ubonakala ikakhulukazi engxenyeni eseningizimu nasempumalanga yezwe ngokuphindaphinda kwezakhiwo eziphakeme.

IKEA kanye emisha ngaphakathi embonini

I-IKEA e-China iyimakethe enhle kakhulu futhi evuthiwe, futhi umkhiqizo ukhulisa isabelo sawo semakethe minyaka yonke. Ngo-2020, i-Ikea yasebenzisana nomdondoshiya we-e-commerce waseShayina, i-Alibaba, ukuvula isitolo sokuqala esikhulu se-virtual kuwebhusayithi ye-e-commerce ye-Alibaba, i-Tmall. Lesi isinyathelo esiqanjwe ngendlela emangalisayo emakethe njengoba isitolo esibonakalayo sivumela inkampani yefenisha yaseSweden ukuthi ifinyelele kubathengi abaningi futhi ibavumela ukuthi bazame indlela entsha yokumaketha izimpahla zabo. Lokhu kukhombisa kahle ezinye izinhlobo zefenisha nabakhiqizi ngoba kukhombisa ukukhula okumangalisayo ngaphakathi kwemakethe kanye nezinto ezintsha ezitholakalayo ukuze izinkampani zifinyelele abathengi.

Ukuduma Kwefenisha “Eco-friendly” e-China

Umqondo wefenisha eco-friendly uthandwa kakhulu kulezi zinsuku. Abathengi baseShayina bayakuqonda ukubaluleka kwayo futhi ngaleyo ndlela bakulungele ukutshala imali kuyo nakuba kufanele bakhokhe inani eliphakeme. Ifenisha evumelana nemvelo ayinazo zonke izinhlobo zamakhemikhali ayingozi angase ahlanganise nephunga lokwenziwa kanye ne-formaldehyde engaba yingozi empilweni yomuntu.

Uhulumeni waseShayina uyayikhathalela kakhulu imvelo. Yingakho uMthetho Wokuvikelwa Kwemvelo wethulwa nguhulumeni ngo-2015. Ngenxa yalo mthetho, izinkampani eziningi zefenisha zaphoqeleka ukuthi zivale njengoba izindlela zazo zazingahambisani nemigomo emisha yokuvikela. Lo mthetho uphinde wacaciswa ngoDisemba wonyaka ofanayo ukuze abakhiqizi befenisha bacacise ngesidingo sokusebenzisa imikhiqizo engena-formaldehyde engaba yingozi endaweni ezungezile.

Isidingo Sefenisha Yezingane

Njengoba i-China ilandela inqubomgomo yezingane ezimbili, abazali abaningi abasha bafuna ukunikeza izingane zabo okungcono kakhulu ezinakho. Ngakho-ke, ukwanda kwesidingo sefenisha yezingane kubonakale eChina. Abazali bafuna izingane zabo zibe nakho konke kusukela embhedeni wabo kuya etafuleni labo lokufunda kuyilapho umbhede nebhesi nazo zidingeka lapho ingane isencane.

Ucwaningo lubonisa ukuthi u-72% wabazali baseShayina bafuna ukuthengela izingane zabo ifenisha ephambili, bekhumbula ukuphepha kwezingane zabo. Ifenisha ye-premium ifaneleka kakhulu izingane njengoba ingenazo noma yiluphi uhlobo lwezinto eziyingozi futhi ayinabungozi kangako. Ngakho-ke, abazali akudingeki bakhathazeke ngamaphethelo abukhali. Ngaphezu kwalokho, ifenisha ye-premium iyatholakala nangezitayela ezahlukene, imibala kanye nezinhlamvu zekhathuni ne-superhero ezidumile phakathi kwezingane zamaqembu ahlukene. Kubalulekile ukuthi izinkampani zefenisha ezenza ibhizinisi e-China zicabange ukubaluleka kwalesi sigaba semakethe kusukela esigabeni sokuklama kuze kufike esigabeni sokuthengisa.

Ukwenyuka Kokukhiqizwa Kwefenisha Yasehhovisi

I-China iphakathi kwezinye zezindawo ezidume kakhulu zemisebenzi yezomnotho. Imikhiqizo eminingi yamazwe ngamazwe itshala imali eChina minyaka yonke. Izinkampani eziningi zamazwe ngamazwe, kanye nezinkampani zasekhaya, zinamahhovisi azo lapha, kuyilapho izinhlangano eziningi eziningi nazo zivula njalo ngemva kwezinyanga. Yingakho kubonakale ukwanda okukhulu kwesidingo sefenisha yasehhovisi. Njengoba ukugawulwa kwamahlathi kubangela izinkinga ezinkulu e-China ifenisha yepulasitiki nengilazi isithandwa kakhulu ikakhulukazi emahhovisi. Kunezinhlangano ezingenzi nzuzo ezisebenzela ukuqwashisa ngezinzuzo zefenisha engeyona yokhuni ngokuhamba kwesikhathi. Abantu baseShayina balazi kahle leli qiniso ngoba babhekana nemiphumela emibi yokugawulwa kwamahlathi emadolobheni ahlukahlukene nasezindaweni ezizungezile.

Ukukhiqizwa Kwefenisha Nokuvulwa Kwamahhotela

Wonke amahhotela adinga ifenisha esesitayeleni nenhle ukuqinisekisa ukunethezeka kwamakhasimende futhi awahehe. Amanye amahhotela nezindawo zokudlela zithola amakhasimende ngenxa yokunambitheka kokudla kwawo kodwa ngenxa yefenisha yawo nezinye izinsiza ezinjalo. Kuyinselele ukuthola ifenisha efaneleke kakhulu esitokweni esikhulu ngamanani aphansi kodwa uma useShayina ungathola ifenisha emisha kalula.

Okunye okudale ukusimama komnotho wumqondo wokuvuleka kwamahhotela eChina. Basuka kumahhotela enkanyezi engu-1 kuye kweyezinkanyezi ezi-5 ahlala eqhudelana. Amahhotela awafuni nje kuphela ukunikeza izivakashi zawo izinsiza ezingcono kakhulu kodwa futhi afuna ukuzinikeza ukubukeka kwesimanje. Lokhu kungenxa yokuthi imboni yefenisha ihlale imatasa ihlinzeka ngefenisha esezingeni eliphezulu nesemfashinini kumahhotela ahlukahlukene akhona eChina. Ngakho-ke, lena niche ethile engaba nenzuzo emangalisayo uma ixhashazwa ngendlela efanele.

Noma yimiphi imibuzo ngicela ungithinteAndrew@sinotxj.com