Ngokuthuthuka okusheshayo komnotho kanye nokuthuthuka okuqhubekayo kwezinga lokuphila kwabantu, inkathi entsha yokuthuthukiswa kwabathengi ifike buthule. Abathengi bafuna ikhwalithi ephezulu nephezulu yokusetshenziswa kwasekhaya. Kodwa-ke, izici "zokungena okuphansi, imboni enkulu kanye nemikhiqizo emincane" embonini yasekhaya ziholela kuphethini yokuncintisana ehlukaniselwe indawo kanye nemakethe yasekhaya engalingani. Ukwaneliseka kwabathengi ngazo zonke izinhlobo zemikhiqizo yasendlini kuhlukaniswe ngamaleveli amabili. Ukuze uqondise kangcono abathengi ukuthi badle ngokunengqondo nangesayensi, futhi bakhuthaze uhlobo lwamabhizinisi asekhaya ukuze kuthuthukiswe ukwaneliseka kwabathengi nesithunzi, i-China Home Optimal Brand Research Institute, ngokusekelwe kunkundla yedatha enkulu, yenze ucwaningo olugunyaziwe, olungachemile nolujulile mayelana amashumi ezigidi zedatha, futhi yashicilela “Umbiko Wemizwelo Yemboni Yasekhaya Wekota Yokuqala Ka-2019”.

Umbiko Wemizwa Wemboni Yefenisha Yasekhaya Ekoteni Yokuqala Yowezi-2019 unikezwa yi-China Home Optimized Brand Research Institute. Ngokusekelwe endaweni enkulu yedatha, leli phepha lenza ukuhlaziya okunezinhlangothi ezintathu ngemibono emithathu yokuhlaziya imizwa, ukuhlaziya amagama angukhiye, ukuhlaziya isimo, ukuhlaziya ukuhlaziya, ukuhlaziya amaphuzu aqhumile kanye nokuhlanganisa okungalungile, futhi lenza inhlolovo yocwaningo ngezigaba eziyi-16 zemboni yasekhaya. . Ingqikithi yedatha yemizwa ye-6426293 iqoqwe.

Kubikwa ukuthi inkomba yemizwa iyinkomba ebanzi esetshenziselwa ukukala ukushintshashintsha kwemizwelo yomphakathi. Ngokusungulwa kohlelo lwenkomba yemizwa yezenhlalo kanye nocwaningo lobudlelwano phakathi kwezinkomba, ukuzimisela kokugcina kwemodeli kuzoba ukubalwa kokujwayelekile komzwelo kwenkomba yemizwa yezenhlalo. Isilinganiso saso sezinombolo yinani elihlobene lemizwa yomphakathi ebangeni elibi neliphozithivu. Isibalo senkomba yemizwa silungele ukuqonda okuphelele kanye nokubamba umhlaba wonke kwemizwelo yomphakathi.

Ukwaneliseka kwemboni yaphansi kufinyelele ku-75.95%, ikhwalithi ihamba phambili

Ngemuva kocwaningo olujulile lwemboni yokubeka phansi eyenziwe yi-China Home Furniture Preference Brand Research Institute, kutholwe ukuthi kwikota yokuqala ka-2019, bekunedatha yemizwa engama-865692 embonini yokubeka phansi, enokwaneliseka okungama-75.95%. Ngemuva kokuhlolwa kokungathathi hlangothi okungu-76.82%, ukulinganisa okuhle okungu-17.6% nokulinganisa okunegethivu okungu-5.57%. Imithombo yedatha eyinhloko yi-Sina, izihloko zezindaba, i-Wechat, i-Express ne-Facebook.

Ngesikhathi esifanayo, i-China Home Optimized Brand Research Institute yabonisa ukuthi izinkuni, umhlobiso, i-Vanke, izinto ze-PVC ziyikota yokuqala yemboni ye-flooring inezinga eliphezulu lokukhathazeka. Lapho abathengi bekhetha i-flooring, ikhwalithi ingeyokuqala. Ilogi, ukhuni oludala, umbala welogi, umbala wokhuni engxenyeni yokuqala yemboni ye-flooring ukunakwa nakho kuphezulu kakhulu, okubonisa ukuthi abathengi ezintweni eziphansi kanye nomklamo kuseyizidingo eziphezulu kakhulu.

Ngemva kokungabandakanyi isimo sokungathathi hlangothi nokuhlola, kudatha eqoqwe kumabhizinisi angu-8 aphansi, ingxenye yokuhlola okuhle kakhulu nokwaneliseka kukonke kwenethiwekhi yabasebenzisi be-Tiange-Di-Warm Solid Solid Wood Flooring iphezulu, ehola amanye amabhizinisi ayisikhombisa. I-Lianfeng Floor kanye ne-Anxin Floor'ingxenye yokuhlola enhle kakhulu kanye nokwaneliseka kukonke kwenethiwekhi kuphansi, kungaphansi kakhulu kwezinga elimaphakathi lemboni.

Izinga lokwaneliseka kwefenisha yasekhaya ehlakaniphile ngu-91.15%, i-d0or izingidi nemisindo yimikhiqizo eshisayo

Ngekota yokuqala ka-2019, kube nedatha yemizwa engu-17 1948 ku-smart home, ukwaneliseka okungama-91.15%, ukulinganisa okuhle okungu-14.07% kanye nezilinganiso ezingezinhle ezingama-1.37%, ngaphandle kwesilinganiso sokungathathi hlangothi esingu-84.56%. Imithombo yedatha eyinhloko i-Sina Weibo, izihloko zezindaba, i-Weixin, i-Zhizhi, okwake kwaboniswana ngayo.

Ngokombiko, amasango, izingidi zezicabha nezipikha ziyizigaba eziningana zezindlu ezihlakaniphile ezithengwe ngabathengi ngekota yokuqala. Ngesikhathi esifanayo, ukulawulwa kwezwi, izinga lokungena eliphansi, ubuhlakani bokwenziwa kanye nokungenzeki kungamagama ayisihluthulelo avela njalo embonini yasekhaya ehlakaniphile engxenyeni yokuqala.

Umbiko uveza ukuthi imboni yasekhaya ehlakaniphile isengase ibe nokungena okungenangqondo nokuphansi. Inhlanganisela yokulawulwa kwezwi kanye nobuhlakani bokwenziwa nekhaya elihlakaniphile kufanele kuqiniswe ngokwengeziwe.

Emininingwaneni eqoqwe emabhizinisini ayisithupha ahlakaniphile asekhaya, ingxenye yokuhlola okuhle kakhulu nokwaneliseka kwenethiwekhi yabasebenzisi be-MeiMiLianchang iphakeme, abasebenzisi be-Haier ne-millet bangcono kodwa ukwaneliseka kwenethiwekhi yabo kuphansi, kuyilapho abasebenzisi be-Duya ne-Euriber bephansi ngengxenye yokuhlola okuhle kakhulu. kanye nokwaneliseka kwenethiwekhi.

Ukwaneliseka kweKhabhinethi bekungama-90.4%, ukuklama kuyisici esiyinhloko

Ngekota yokuqala ka-2019, kube nedatha yemizwa engu-364 195 embonini yeKhabhinethi, yanelisekile ngo-90.4%, izilinganiso ezinhle ezingama-19.33% kanye nezilinganiso ezingezinhle ezingama-2.05%, ngaphandle kwesilinganiso sokungathathi hlangothi esingu-78.61%. Imithombo yedatha eyinhloko i-Sina Weibo, izihloko zezindaba, i-Weixin, i-Phoenix ne-Express.

Izindawo zokudlela kanye namakamelo okuhlala yizona zimo zokusebenza eziyinhloko zamakhabethe. Njengomkhiqizo wasendlini omncane, imvamisa yokushintshwa iphakeme ngokuqhathaniswa. Ukushintsha komsebenzi wesikhala kanye nokuthuthukiswa kwezinga lokusebenzisa indawo nakho kuyizici eziyinhloko zokushintshwa komkhiqizo. Umuzwa wokuklanywa komkhiqizo, ukuhlotshaniswa kwemikhiqizo yekhabhinethi kanye nesimo sasekhaya sonke yizici ezibalulekile ezithinta ukuziphatha kokuthenga kwabathengi.

Kudatha eqoqwe emabhizinisini ekhabhinethi angu-9, abasebenzisi bekhabhinethi yakwaSmith kanye ne-Europa banengxenye ephezulu yokuhlola okuhle kakhulu nokwaneliseka kwenethiwekhi. Amakhabethe epiyano ahlanganisa ingxenye ephezulu uma kuqhathaniswa yokuhlola okuhle kakhulu kwabasebenzisi, kodwa ukwaneliseka kwenethiwekhi kubala okokugcina kwamabhizinisi ayisishiyagalolunye. Ikhabethe laseZhibang, abasebenzisi bekhabethe lethu lomculo isilinganiso esihle kakhulu sokuhlola kanye nokwaneliseka kwenethiwekhi kukonke kuphansi.