Muva nje, i-IKEA China ibambe ingqungquthela yamasu ebhizinisi e-Beijing, imemezela ukuzibophezela kwayo ekuthuthukiseni isu le-IKEA le-China le-“Future+” leminyaka emithathu ezayo. Kuyaqondakala ukuthi i-IKEA izoqala ukuhlola amanzi ukwenza ngokwezifiso ikhaya ngenyanga ezayo, inikeze izinsizakalo zokuklama indlu ephelele, futhi izovula isitolo esincane esiseduze nabathengi kulo nyaka.

Unyaka wezimali ka-2020 uzotshala ama-yuan ayizigidi eziyizinkulungwane eziyi-10 eChina

Emhlanganweni, i-IKEA iveze ukuthi ukutshalwa kwezimali okuphelele onyakeni wezimali ka-2020 kulindeleke ukuthi kudlule ama-yuan ayizigidi eziyizinkulungwane eziyi-10, okuzoba utshalomali olukhulu lwaminyaka yonke emlandweni we-IKEA eChina. Ukutshalwa kwezimali kuzosetshenziselwa ukwethulwa kwethalente, ukwakhiwa kwesiteshi, izikhungo zezitolo eziku-inthanethi, njll. Inani lokutshalwa kwezimali lizoqhubeka nokukhula.

Namuhla, njengoba imvelo yemakethe iqhubeka nokushintsha, i-IKEA ihlola imodeli efanelekile emakethe yaseShayina. U-Anna Pawlak-Kuliga, uMongameli we-IKEA China, uthe: “Imakethe yefenisha yasekhaya yaseChina njengamanje isesikhathini sokukhula okuqhubekayo. Ngokudlondlobala kokukhula kwezindawo zasemadolobheni, ukuthuthuka kwedijithali kuyashesha futhi imali engenayo etholakala ngomuntu ngamunye iyanda, ishintsha izimpilo zabantu nezindlela zokusebenzisa. “.

Ukuze ivumelane nezinguquko zemakethe, i-IKEA isungule umnyango omusha ngoJulayi 8, 2019, i-IKEA China Digital Innovation Center, ezothuthukisa wonke amakhono edijithali e-IKEA.

Ukuvula isitolo esincane esiseduze nesidingo sabathengi

Mayelana neziteshi, i-IKEA izothuthukisa futhi ihlanganise iziteshi ezintsha eziku-inthanethi nezingaxhunyiwe ku-inthanethi. Ngakho-ke, i-IKEA izothuthukisa izitolo zayo zezitolo ezikhona ngendlela eyindilinga. Ukuthuthukiswa kokuqala emhlabeni yiShanghai Xuhui Shopping Mall; ngaphezu kwalokho, izoqhubeka nokwandisa ukusabalala kweziteshi eziku-inthanethi nezingaxhunyiwe ku-inthanethi.

Ngaphezu kwalokho, i-IKEA ihlose ukuvula izitolo ezincane eduze nabathengi, kuyilapho inxanxathela yezitolo yokuqala ise-Shanghai Guohua Plaza, enendawo engamamitha-skwele ayi-8,500. Kuhlelelwe ukuvulwa ngaphambi koMkhosi Wasentwasahlobo ka-2020. Ngokusho kwe-IKEA, ubukhulu besitolo abuyona into okugxilwe kuyo. Izocabangela indawo yokusebenza yomthengi, izindlela zokuthenga kanye nezimo zokuphila. Hlanganisa okungenhla ukuze ukhethe indawo efanelekile, bese ucabangela usayizi ofanele.

Phusha “idizayini yendlu egcwele” yokuhlola ikhaya langokwezifiso lamanzi

Ngaphezu kweziteshi ezintsha, ukuze kuqhutshekwe nokukhuthaza ukuthuthukiswa kwebhizinisi lasekhaya, i-IKEA izophinde "ihlole amanzi" ukuze yenze ngokwezifiso ikhaya. Kubikwa ukuthi i-IKEA iqale iphrojekthi yokuhlola isuka ekamelweni nasekhishini, futhi yethula ibhizinisi "lomklamo wendlu egcwele" kusukela ngoSepthemba. Lesi ukuphela kwesikhungo somklamo nokuthuthukiswa komkhiqizo waphesheya ngaphandle kweSweden.

Ngomqondo othi “Ukudala e-China, e-China, nase-China”, sizothuthukisa imikhiqizo futhi sikhuthaze futhi sihole ukuthuthukiswa komkhiqizo we-IKEA emhlabeni wonke. Thuthukisa ibhizinisi emphakathini, futhi usebenzisane nezinkampani ezithengisa izindlu ezithengiswayo ukuze wakhe indawo yokuhlala ehlotshiswe kahle neqashwe isikhathi eside yaleli phakheji.