Izinguquko ezinkulu zezikhathi zenzeka embonini yefenisha yasekhaya! Eminyakeni eyishumi ezayo, imboni yefenisha nakanjani izoba nebhizinisi elicekela phansi nelisha noma imodeli yebhizinisi, elizophazamisa iphethini lemboni futhi lidale umbuthano omusha wemvelo embonini yefenisha.

Embonini ye-IT, omakhalekhukhwini bakwa-Apple kanye ne-WeChat kuyizinto ezintsha ezicekela phansi ezilimazayo. Ngaphansi kwesizinda sokuthi isabelo sokuthengisa se-e-commerce embonini yefenisha siyakhula futhi iphethini yemboni yefenisha idinga ukushintshwa, imboni yefenisha izoba nethuba lokuketula ngokuphelele ukwakheka kwemakethe ekhona ngokuhlanganisa ubuchwepheshe obusha obuhlukahlukene kanye nokusha. amamodeli.

Isitolo se-inthanethi kanye nesitolo se-offerline sizohlukanisa imakethe, izitolo zefenisha ziyashintsha futhi ziyabuyekeza.

Kulezi zinsuku, inethiwekhi ye-rookie, i-Haier's Rishun kanye nezinye izinkampani ze-logistics zonke zibanga imakethe yezokuthutha. Ngemva kweminyaka embalwa, "imayela lokugcina" lokusatshalaliswa kwefenisha (esitezi esiphezulu, ukufakwa, emva kokuthengisa, ukubuya, njll.) kuzoxazululwa ngempumelelo.

Ukuze kube lula ukuthutha nokufaka ifenisha, njengefenisha ethambile nefenisha yamaphaneli, ibhizinisi lesiteshi esiphathekayo lithathelwa indawo kalula yi-e-commerce. Cishe kuphela ukhuni oluqinile, isofthiwe ephakathi nendawo ephezulu, ifenisha yaseYurophu naseMelika, kanye nefenisha yomuntu ngamunye kuzoba ezitolo ezibonakalayo.

Ngemuva kweminyaka eyi-10, amandla omthengi amakhulu akhule nge-inthanethi kusukela ebuntwaneni, futhi imikhuba yokuthenga ku-inthanethi kade yathuthukiswa.Izindawo zokuthenga ezisezingeni eliphansi ezijwayelekile zizoqedwa kakhulu nge-e-commerce.

Ukucwiliswa kwezicubu kuzoya ezimbonini.

Njengamanje, iChina kuthiwa inezimboni zefenisha ezingu-50 000, kanti izoqedwa ingxenye yayo eminyakeni engu-10. Izinkampani zefenisha ezisele zizoqhubeka nokuthuthukisa nokwakha ezazo izinhlobo; I-Sancheng ngeke ifakwe uphawu ngokuphelele njengenkampani esunguliwe.

Kuphela kusukela "ekusebenzeni komkhiqizo" kuya "embonini yokusebenza", okungukuthi, ngokuhlanganisa izinsiza, ukuzuza ezinye izinhlobo, nokuguqula amamodeli ebhizinisi, singakuyisa ezingeni elilandelayo. Ekugcineni, kuyadingeka ukufeza inani eliphakeme ngokusebenzisa "ukusebenza kwe-capital."

Ingxenye yombukiso izonyamalala. Umthengisi uzoba umhlinzeki wesevisi.

Imibukiso emincane inganyamalala noma ihlale ingumbukiso wendawo, wesifunda. Umsebenzi wokukhuthaza ukutshalwa kwezimali owenziwe umbukiso wefenisha uzoba nomkhawulo kakhulu, futhi uzoba iwindi lokukhishwa kwemikhiqizo emisha nokukhangisa nokukhangisa.

Abathengisi befenisha abathengisi imikhiqizo kubathengi kuphela, kodwa futhi bahlinzeka amakhasimende ngomklamo wokuhlobisa, yonke impahla yasekhaya, imihlobiso ethambile nokunye. "I-opharetha yokuphila" isekelwe "kumhlinzeki wesevisi yefenisha", ikakhulukazi imikhiqizo ephezulu, ehlinzeka abathengi ngendlela ethile yokuphila, indlela yokuphila nokunye.