Uma usebenzise i-Uber noma i-Lyft, uhlala ku-Airbnb noma usebenzise i-TaskRabbit ukuze ikusize ngemisebenzi yasekhaya, khona-ke unokuqonda okuthile ngomnotho wokwabelana kokuhlangenwe nakho kwakho siqu.

Umnotho wokwabelana waqala ngezinsiza zokuhlanganisa abantu, kusukela ematekisini kuya emahhotela kuya emsebenzini wasendlini, futhi ububanzi bawo bukhula ngokushesha ukuze kuguqulwe “ukuthenga” noma “ukwabelana”.

Uma ufuna ukuthenga izingubo ze-T-class ngaphandle kokukhokha inani eliphezulu, sicela ufune ukuqasha i-Runway. Udinga ukusebenzisa imoto, kodwa ungafuni ukwenza ukunakekelwa kwemoto, ukuthenga izindawo zokupaka kanye nomshwalense, bese uzama Zipcar.

Uqashe ifulethi elisha kodwa awuzange uhlele ukuhlala isikhathi eside, noma ungase ufune ukushintsha isitayela sendlu yakho. I-Fernish, i-CasaOne noma i-Feather iyajabula ukukunikeza isevisi "yokubhalisa" (ifenisha eqashisayo, irenti yanyanga zonke).

I-Rent the Way iphinde isebenze ne-West Elm ukuhlinzeka ngokuqashiswa kwezinto zasendlini zelineni (ifenisha izonikezwa kamuva). I-IKEA izokwethula maduze uhlelo lokuqashisa umshayeli emazweni angama-30.

Uke wawabona lawa mathrendi?

Isizukulwane esilandelayo, hhayi nje izinkulungwane zeminyaka, kodwa isizukulwane esilandelayo u-Z (abantu abazalwa maphakathi nawo-1990 kanye no-2010) sicabangisisa kabusha ubudlelwano phakathi kwabantu kanye nezimpahla nezinsiza zendabuko.

Nsuku zonke, abantu bathola izinto ezintsha ezingaqoqwa, kwabelwane ngazo, ukuze kuncishiswe ukusetshenziswa kwemali ekuqaleni, ukunciphisa ukuzibophezela komuntu siqu, noma ukuzuza ukusatshalaliswa kwentando yeningi okwengeziwe.

Lena akuyona imfashini yesikhashana noma ingozi, kodwa ukulungiswa okuyisisekelo kumodeli evamile yokusabalalisa yezimpahla noma amasevisi.

Lokhu kuphinde kube yithuba labathengisi befenisha, njengoba amanani ezitolo ehla. Uma kuqhathaniswa nemvamisa yokuthenga igumbi lokuhlala noma ifenisha yekamelo, abaqashi noma "ababhalisile" bavakashela isitolo noma iwebhusayithi kaningi.

Ungakhohlwa izesekeli zasekhaya. Cabanga nje uma uqashe ifenisha ngezinkathi ezine zonyaka, ungashintsha izesekeli ezihlukene zokuhlobisa entwasahlobo, ehlobo, ekwindla nasebusika, noma uqashe ifenisha yokungcebeleka ukuze uhlobise ithala. Amathuba okumaketha nawokumaketha maningi.

Yiqiniso, lesi akusona nje isitatimende sokuthi "sihlinzeka ngesevisi yokuqasha ifenisha" noma "isevisi yoku-oda ifenisha" kuwebhusayithi.

Ngokusobala, usemningi umzamo ohilelekile ekubuyiselweni kwempahla, ingasaphathwa eyonakele yezimpahla, ukulungiswa okungenzeka, nezinye izindleko nezinkinga ezihlukahlukene okungase kuhlangatshezwane nazo.

Kunjalo nangokwakha ibhizinisi lebhizinisi elingenamthungo. Kubalulekile ukuqaphela ukuthi lokhu kuhilela izindleko, izinsiza, kanye nokuqondisa kabusha amamodeli ebhizinisi endabuko.

Kodwa-ke, i-e-commerce iye yabuzwa ngezinga elithile (abantu badinga ukuthinta futhi bazizwe), bese iba umehluko oyinhloko we-e-commerce, futhi manje sekuyizindleko zokusinda kwe-e-commerce.

Eminingi “iminotho eyabiwe” nayo ihlangabezane nenqubo efanayo, kanti nakuba abanye basangabaza, umnotho wokwabelana uyaqhubeka nokukhula. Kuleli qophelo, okwenzeka ngokulandelayo kuncike kuwe.