Europe and America are main exporting markets for Chinese furniture, expecially the US market. China`s annual export vulume to US market is as high as USD14 billion, accounting for about 60% of total US furniture imports.  And for US markets, the bedroom furniture and living room furniture are most popular.

The proportion of consumer spending on furniture products in the United States has remained relatively stable. From the perspective of consumer demand, consumer spending on personal furniture products in the United States increased by 8.1% in 2018, which was in line with the growth rate of 5.54% of total personal consumption expenditure. The entire market space is steadily expanding with the overall economic development.

Furniture accounts for a relatively small proportion of the total household goods consumption expenditure. It can be seen from the survey data that furniture only accounts for 1.5% of the total expenditure, far lower than the consumption expenditure of kitchen products, desktop products and other categories. Consumers are not sensitive to the price of furniture products, and furniture only accounts for the total expenditure of consumption. a small percentage.

Seeing from specific expenditures, the main components of American furniture products come from the living room and bedroom. The variety of furniture products can be applied to different scenarios depending on the function of the product. According to statistics in 2018, 47% of American furniture products are used in the living room, 39% are used in the bedroom, and the rest are used in offices, outdoor and other products.

The advise to improve the US markets:  Price is not a main factor, product style and practicality are the top priority.

In the United States, when people buy furniture, American residents who do not pay special attention to the price of 42% or more say that the product style is the factor that ultimately affects the purchase.

55% of residents said that practicality is the first standard for purchasing furniture! Only 3% of residents said that price is the direct factor in choosing furniture.

Therefore, it is recommended that when developing the US market, we can focus on style and practicality.