With the rapid development of economy and the continuous improvement of people’s living standards, a new era of consumer upgrading has come quietly. Consumers are demanding higher and higher quality of household consumption. However, the characteristics of “low entry threshold, big industry and small brand” in household industry lead to decentralized competition pattern and uneven household market. Consumers’satisfaction with all kinds of household brands is divided into two levels. In order to better guide consumers to consume rationally and scientifically, and promote the brand of household enterprises to enhance consumer satisfaction and reputation, China Home Optimal Brand Research Institute, based on the big data platform, conducted authoritative, impartial and in-depth research on tens of millions of data, and published the “Home Industry Emotion Report of the First Quarter of 2019″.

The Emotional Report of the Home Furniture Industry in the First Quarter of 2019 is provided by China Home Optimized Brand Research Institute. Based on the big data platform, this paper makes a three-dimensional analysis from three perspectives of emotional analysis, keyword analysis, situation analysis, evaluation analysis, burst point analysis and negative combing, and makes a research survey on 16 categories of the home industry. A total of 6426293 emotional data were collected.

It is reported that the emotional index is a comprehensive index used to measure social emotional fluctuation. Through the establishment of social emotional index system and the study of the relationship between the indicators, the final determination of the model will be emotional normalization calculation of social emotional index. Its numerical measure is the relative value of social emotion in the negative and positive range. The calculation of emotional index is convenient for comprehensive understanding and global grasp of social emotions.

Floor industry satisfaction reached 75.95%, quality is top priority

After an in-depth survey of the flooring industry conducted by the China Home Furniture Preference Brand Research Institute, it was found that in the first quarter of 2019, there were 865692 emotional data on the flooring industry, with 75.95% satisfaction. After 76.82% neutral evaluation, 17.6% positive rating and 5.57% negative rating. The main data sources are Sina, headlines, Wechat, Express and Facebook.

At the same time, China Home Optimized Brand Research Institute pointed out that wood, decoration, Vanke, PVC materials are the first quarter of the flooring industry has a high degree of concern. When consumers choose flooring, quality is the first. Log, old wood, log color, wood color in the first quarter of the flooring industry attention is also very high, indicating that consumers on the floor material and design is still very high requirements.

After excluding neutral mood and evaluation, in the data collected from 8 flooring enterprises, the proportion of excellent evaluation and the overall satisfaction of the network of Tiange-Di-Warm Solid Wood Flooring users are high, leading the other seven enterprises. Lianfeng Floor and Anxin Floor users’excellent evaluation proportion and the overall satisfaction of the network are low, far below the average level of the industry.

The satisfaction rate of smart home furniture is 91.15%,d0or locks and sounds are hot products

In the first quarter of 2019, there were 17 1948 emotional data on smart home, with 91.15% satisfaction, 14.07% positive rating and 1.37% negative rating, excluding 84.56% neutral rating. The main data sources are Sina Weibo, headlines, Weixin, Zhizhi, once consulted.

According to the report, gateways, door locks and speakers are several categories of smart home purchased by consumers in the first quarter. At the same time, voice control, low penetration rate, artificial intelligence and impracticability are the key words that appear frequently in the smart home industry in the first quarter.

The report points out that the smart home industry may still have unrealistic and low penetration. The combination of voice control and artificial intelligence with smart home should be further strengthened.

In the data collected from six smart home enterprises, the proportion of excellent evaluation and network satisfaction of MeiMiLianchang users are higher, Haier and millet users are better but their network satisfaction is lower, while Duya and Euriber users are lower in the proportion of excellent evaluation and network satisfaction.

Cabinet satisfaction was 90.4%,designing is the Main Factor

In the first quarter of 2019, there were 364 195 emotional data on the cabinet industry, 90.4% satisfied, 19.33% positive rating and 2.05% negative rating, excluding 78.61% neutral rating. The main data sources are Sina Weibo, headlines, Weixin, Phoenix and Express.

Restaurants and living rooms are the main application scenarios of cabinets. As a small household product, the replacement frequency is relatively high. The change of space function and the improvement of space utilization rate are also the main factors of product replacement. The sense of product design, the coordination of cabinet products and the overall household atmosphere are the key factors affecting consumers’purchase behavior.

In the data collected from 9 cabinet enterprises, Smith cabinet and Europa cabinet users have a high proportion of excellent evaluation and network satisfaction. Piano cabinets account for a relatively high proportion of users’excellent evaluation, but the network satisfaction ranks the last of nine enterprises. Zhibang cabinet, our music cabinet users excellent evaluation proportion and the overall network satisfaction is low.