With the cancellation of IMM Cologne 2025, global furniture buyers are adapting by exploring alternative trade shows, leveraging online platforms, engaging directly with manufacturers through virtual meetings, and relying more heavily on existing business relationships to source new furniture products, as the industry grapples with the lack of a central hub for international buying at this time; this decision was primarily driven by challenging economic conditions within the furniture sector, leading organizers to re-evaluate the format of the trade show moving forward.

Shifting to other trade shows:
Buyers are looking towards other prominent furniture fairs like Salone del Mobile in Milan, Maison & Objet in Paris, or smaller regional events to discover new collections and network with manufacturers.
Increased digital engagement:
Online platforms and virtual showrooms are being utilized more extensively to view product catalogs, schedule meetings, and conduct product demonstrations.
Direct manufacturer outreach:
Buyers are making more direct contact with individual furniture companies through sales representatives, website interactions, and personalized appointments.
Focus on established relationships:
Existing business connections are becoming even more important for sourcing new products due to the absence of a large-scale trade show like IMM Cologne.
Potential for new formats:
Industry stakeholders are discussing the possibility of developing innovative trade show formats in the future that better address the changing needs of the market.

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