From September 9 to 12, 2019, the 25th China International Furniture Exhibition and Modern Shanghai Design Week and Modern Shanghai Fashion Home Exhibition will be held in Shanghai by China Furniture Association and Shanghai Bohua International Co., Ltd., . The exhibition will introduce 562 new brands.

Reporters recently learned from the organizers that in order to break through the limitation of Pavilion area, Shanghai CIFF in recent years has sought to introduce more excellent brands to participate in new ways. On the one hand, the most stringent auditing system has been carried out in the control of exhibits, eliminating a number of enterprises that have not kept up with the development of the industry; on the other hand, this year, the original furniture online website was upgraded to create a new mobile “furniture online procurement” shop platform. Through the combination of online and offline, Shanghai Furniture Fair strives to create a China International Furniture Fair which is not limited by the area of the exhibition hall.

Reporters learned that in the future, Shanghai Furniture Fair will not only build a bridge for business and trade communication between enterprises and buyers during the exhibition, but also bring high-quality resources to the industry docking platform 365 days a year. At present, there are 300 members in the enterprise, and the future plan will promote 1000 high-quality and high-end domestic brands to enter online shops.

It is reported that the number of registered visitors has increased substantially compared with the previous session. By mid-July, the pre-registration number of China International Furniture Exhibition had exceeded 80,000, an increase of 68% over the same period last year. As for overseas pre-registered audiences, the North American market grew by 22.08%. This year, the exhibition area of the International Pavilion has increased by 666 square meters. The number of countries and regions participating in the exhibition has increased from 24 last year to 29. New Zealand, Greece, Spain, Portugal and Brazil have added new countries. The number of exhibition brands has reached 222, which will bring new visual experience to the audience.

This year is the 25th anniversary of Shanghai Furniture Fair. Shanghai Furniture Fair will continue to adhere to the 16-character policy of “export-oriented, high-end domestic sales, original design, industry-led” to show the charm of Chinese furniture.

The advanced manufacturing of furniture has attracted wide attention in the industry. Reducing labor costs, improving the degree of mechanization and enhancing competitiveness are the fundamentals of furniture enterprises. For this reason, Shanghai Furniture Fair has set up a new retail hall this year. The new retail hall combines the traditional retail mode with the e-commerce mode. Designers and project personnel can negotiate directly, and can also scan QR code transactions directly.