Italy—The Birthplace of the Renaissance

Italian design is always famous for its extreme, art and elegance, especially in the fields of furniture, automobile and clothing. Italian design is synonymous with “outstanding design”.

Why is Italian design so great? The development of any design style that affects the world has its historical process step by step. Italian design can have today’s status, but behind it is silent tears of struggle for many years.

After World War II, all walks of life are in need of revitalization. With the rebuilding of Italy after World War II, the spring of design has come. Masters have sprung up, and under the influence of modern design, they have also come out of their own style and pursued the principle of “practicality + beauty”.

One of the most representative designs is the “ultra-light chair” designed by Gioberti (known as the Godfather of Italian Design) in 1957.

Hand-woven chairs, inspired by the traditional beach chairs, are so light that posters show a little boy using his fingertips to hook them up, which is undoubtedly the benchmark of an era in the history of design.

Italian furniture is famous for its design ability all over the world. In the international market, Italian furniture is also a synonym of fashion and luxury. Buckingham Palace in Britain and White House in the United States can see the figure of Italian furniture. Every year at the Milan International Furniture and Home Appliances Exhibition, top designers and consumers from all over the world will make pilgrimages.

Italian furniture occupies a pivotal position in the world, not only because it has a long cultural brand of human history in furniture design, but also because the Italian ingenuity, treat every piece of furniture as a work of art seriously and romantically. Among many Italian furniture brands, NATUZI is absolutely one of the top furniture brands in the world.

Sixty years ago, NATUZI, founded in 1959 by Pasquale Natuzzi in Apulia, is now one of the most influential brands in the global furniture market. For 60 years, NATUZI has always been committed to meeting the quality of life needs of people in modern society, and created another way of life for people under the insistence of harmonious aesthetics.