A good brand is essential to offering a “good deal” because it establishes trust and perceived value in the customer’s mind, allowing them to confidently believe that even when a product is discounted, it still represents quality and reliability, making the deal more attractive and enticing them to purchase.
Customer trust:
A strong brand signifies quality and consistency, which makes customers more likely to believe in the value of a discounted product, as they trust the brand’s reputation to deliver on its promises.
Perceived value:
A well-established brand often carries a higher perceived value, meaning even when discounted, the product is still seen as a good deal compared to lesser-known brands.
Brand loyalty:
Loyal customers are more likely to take advantage of deals offered by their preferred brands, even if the discount isn’t the absolute lowest available.
Differentiation:
A strong brand helps differentiate your product from competitors, allowing you to stand out even when offering similar discounts.
Marketing effectiveness:
A recognized brand can leverage its reputation to promote deals more effectively, reaching a wider audience and generating more interest.

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